Boosterism

Besides its affinity with the gospel of success and the New Thought movement, Garveyism shared the strong emphasis on boosterism that pervaded the popular culture of the Progressive period. On 28 April 1921 Garvey informed an audience in Co1ón, Panama, that he admired "the white man's spirit for he boosts for race and nation."  A few months earlier he had written that "no sensible person objects to any man boasting, booming, and advertising the work or cause that he represents. The old adage still applies: 'He who in this world would rise/Must fill his bills and advertise.'"  One of the Negro World's own advertisements read "If it is Success You Need in Business, Advertise in the Negro World" and advertisements heralding various pathways to success and self-promotion regularly appeared in its pages under such titles as "Develop Your Power of Achievement," "How to Get Rich," "Key to Progress, Success, and How Attained," "Knowledge is Power: Make Your Life Yield its Greatest Good," and "Read This Book for Wealth and Health."